The Market

La Jolla Networks has identified three markets that it designates as Home, Vertical and Wi-BUS™ Gateways. A single Wi-BUS™ network can serve all three markets. The advantages afforded by Wi-BUS™ networks allow ISPs to offer broadband at lower prices without the loss of profitability. Wi-BUS™ networks can serve vertical markets such as government, military and medical institutions with robust, secure and affordable private networks.  Wi-BUS™ gate-waying is much lower cost per subscriber than conventional backhaul solutions. In this network structure, each portable and mobile presentation device (cell phones, laptops) appears to the headend as identical to a fixed site while supporting traditional cell-phone and laptop wireless standards.   The Wi-BUS hub or router translates data to and from these standard signal forms. Wi-BUS™ gate-waying is the obvious way for a telecom that operates networks of different functions to lower backhaul costs and gain savings by combining headend functions.

LJN contemplates establishing flag-ship customers in key geographic markets: The US, the Pacific Rim, Latin American, Europe, India and Africa.  Progress is being made in all areas.  LJN has identified and profiled 27 of the most attractive national markets and discovered that for broadband services the greatest density of potential customers is found in the Pacific Rim. LJN has determined that the addressable market is One Billion fixed (desk top) network subscribers, 125 Million wireless (laptop) subscribers and Five Billion cell phone users.

LJN will enter the market as follows:

• Develop Strategic Partner relationships to enhance credibility and influence with major customers, regulators, manufacturers and service providers
• Focus on a dual initiative to develop US and foreign customers
• Carry out demonstration programs for marketing and regulatory review, with demonstrations fielded in both US and over-seas venues. 
• Carry out regulatory and standards based initiatives